We have partnerships with 11,000+ publishers including leading mobile apps like: AccuWeather, RadioTime, Zedge and aka-aki as well as game and application developers.
Through our partnerships with mobile phone publishers, we can deliver highly targeted in-application advertising to applications running on all major platforms: iPhone, Android, Java ME (incl. Blackberry), Symbian S60, Windows Mobile and Brew. This represents an attractive new revenue stream beyond SMS, WAP and WIFI or Bluetooth, thus giving us a fantastic opportunity to target the content appearing on 90% of all handsets.
With the browsing patterns of individuals, mixed with the tracking of downloaded apps, we can then demographically match agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.
DNA focuses on the advertiser buy side of the mobile advertising ecosystem, and effectively manages media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device, giving advertisers a mouth watering new experience in the world of mobile web.
We have 16 billion impressions worldwide and growing, in 150 countries, this means we can help National and International agencies and Brands reach their target audience in any country they choose.
In the UK alone we are averaging 150 Million impressions a month on our network. We can charge on a CPC, CPM or CPD for apps.
