Digital-North’s Marketing Platform allows you to design and execute marketing campaigns across multiple channels, making it easy to set-up and run complex campaigns using a graphical environment designed for marketers. Our delivery system supports the entire marketing process, incorporating segmentation, personalisation, delivery, campaign reporting and collection of responses.
- Build and administer a unified database of customers and prospects
- Manage the quality of your customer/prospect data (address cleansing, list management, hardbounce, softbounce, quarantining)
- Identify, qualify and enrich profiles to deepen customer knowledge and leverage past campaigns
- Capture customer and prospect information through surveys, competition, viral marketing and referrals
- Create differentiated email marketing strategies: Targeting, segmentation, customer profiling and scoring (defining groups, samples, segments, tests, split-testing)
- Define fully-featured, operational workflows to manage email marketing actions (validation procedure, automation)
- Plan, automate and execute email marketing campaigns, and also combine them with other channels (email, direct mail, SMS, MMS, fax, telephone, call-centre)
- Model profitable customer journeys, define action/interaction schemes and relationship mechanisms for email marketing
- Create and automate online and offline document production (Content manager module for email marketing)
- Measure and compare responses to email marketing campaigns and evaluate performance via to real-time reporting
- Offer new value-added services such as personalised alerts and notifications, dematerialised management documents (invoices, purchase order confirmation, shipping confirmation)
