eAppend is the service that adds fully opted-in email addresses to your customer database.
eAppend matches your customer names and addresses to our extensive data pool and discovers their most current deliverable email addresses.
Moving your customer relationships online will enable you to:
- Dramatically reduce your communication costs and open new channels
- Increase the effectiveness and frequency of your communications
- Reduce your carbon footprint and excessive waste
- Establish e-mail marketing as a cost effective channel in your marketing programme
- Maximise the volumes of e-mail data you can access
- Efficiently transfer customers from offline to online channels
- Reduce costs
eAppend will provide a single source of e-mail data, enabling you to add e-mail addresses to your existing customer data.
The process of e-appending that maximises conversion rates are:
- Match customer data file against industry databases
- Provide opt-out opportunity
- Add e-mail addresses to your customer file
