There are many challenges we face in making an e-mail campaign a good campaign and enough pitfalls to stumble into if all of the elements below aren’t adopted fully. Digital-North are experts in e-mail execution.
Data
Some planners of e-mail are tempted to buy the cheapest data hoping that this will increase responses. One of the pitfalls in doing this is that these specific lists are offered cheaply to everyone and responses are diluted accordingly. Digital-North will ensure that e-mail list selection is based on the most up todate campaign results specific to which vertical we are targeting. Our advanced technology campaign analysis enables us to choose the best list at the best cost for the greatest return on investment (ROI).
Delivery
Again equally important to data selection is having rigorous tests when setting up any campaign. It is imperative to have the right creative layout and content for maximising user interest. Also to advise and provide correct subject lines and multiple testing using ‘spam scores’ to ensure the e-mail will be delivered to the required inbox. Digtal-North’s specialist campaign monitor will help you make the right decisions and will test all campaigns thourougly through our advanced technology to enure you are given the best chance of response and the highest ROI.
Results
Our Campaign manager will ensure that maximum results will be made with constsant optimisation, fresh subject lines and staggered delivery strategies. All campaigns have full delivery reporting and analysis.
