Digital-North

Digital-North is a subsidiary of Timeless Interactive Marketing and is an on-line digital marketing agency based in London. The Directors of this company have been in the on-line space since 1999 and have been involved in some of the pioneering early developments of internet marketing creating the digital landscape as we know it today.

With the vast digital experience we have, we combine deep knowledge, innovation and industry leading technologies and strategy to provide our clients with a comprehensive range of digital marketing tools and techniques; including e-mail marketing, best of breed e-mail delivery platforms, on-line surveys, e-append, on-line coupons and social media strategy as well as in house creative development.

We feel we are best placed to provide innovative marketing campaigns at the highest level and to provide a side by side approach to deliver unrivaled results and providing some of the best ROI campaigns for our clients in the marketplace today.

Experts in e-mail execution There are many challenges we face in making an e-mail campaign a good campaign and enough pitfalls to stumble into if all of the elements below aren't adopted fully.

Data Some planners of e-mail are tempted to buy the cheapest data hoping that this will increase responses. One of the pitfalls in doing this is that these specific lists are offered cheaply to everyone and responses are diluted accordingly. Digital-North will ensure that e-mail list selection is based on the most up todate campaign results specific to which vertical we are targeting. Our advanced technology campaign analysis enables us to choose the best list at the best cost for the greatest return on investment (ROI).

Delivery Again equally important to data selection is having rigorous tests when setting up any campaign. It is imperative to have the right creative layout and content for maximising user interest. Also to advise and provide correct subject lines and multiple testing using 'spam scores' to ensure the e-mail will be delivered to the required inbox. Digtal-North's specialist campaign monitor will help you make the right decisions and will test all campaigns thourougly through our advanced technology to enure you are given the best chance of response and the highest ROI.

Results Our Campaign manager will ensure that maximum results will be made with constsant optimisation, fresh subject lines and staggered delivery strategies. All campaigns have full delivery reporting and analysis.

eAppend is the service that adds fully opted-in email addresses to your customer database.

eAppend matches your customer names and addresses to our extensive data pool and discovers their most current deliverable email addresses.

Moving your customer relationships online will enable you to:

Dramatically reduce your communication costs and open new channels
Increase the effectiveness and frequency of your communications
Reduce your carbon footprint and excessive waste
Establish e-mail marketing as a cost effective channel in your marketing programme
Maximise the volumes of e-mail data you can access
Efficiently transfer customers from offline to online channels
Reduce costs

eAppend will provide a single source of e-mail data, enabling you to add e-mail addresses to your existing customer data.

The process of e-appending that maximises conversion rates are:

Match customer data file against industry databases
Provide opt-out opportunity
Add e-mail addresses to your customer file

Lead Generation allows you to access your customers at precisely the right moment with the right product and maximise the likelihood of a sale.

Through our widespread survey network (call centre, online, and printed media) we can confirm not only that responders' characteristics exactly match those of your customers, but that they actually wish to buy from your named company right now. You have exclusive access to these highly targeted sales leads immediately, through whichever channel you choose.

Simply through our appropriate questioning, we can deliver you an ongoing high volume stream of leads for you to contact through your preferred medium of telephone, mail or email. Consumers enjoy the convenience, relevance and time saved by receiving an instant response that is highly targeted to their needs. Because these leads are exclusive, and because they are accurate, qualified and timely, conversion rates from Lead Generation are outstanding.

As part of our Lead Generation offer, we can fast-track consumers to you in real-time, putting qualified prospects in front of you literally the minute they have expressed a desire for your product or service. We achieve this through the telephone transfer of ready-to-purchase consumers after their completion of a survey. On expressing their intention to purchase your product and with their consent, the consumer is put straight through to your sales agents who can complete the transaction for the appropriate product. The benefits and value to your organisation give you measurably better ROI and a huge tactical advantage over your competitors.

Digital-North's Marketing Platform allows you to design and execute marketing campaigns across multiple channels, making it easy to set-up and run complex campaigns using a graphical environment designed for marketers. Our delivery system supports the entire marketing process, incorporating segmentation, personalisation, delivery, campaign reporting and collection of responses.

Build and administer a unified database of customers and prospects
Manage the quality of your customer/prospect data (address cleansing, list management, hardbounce, softbounce, quarantining)
Identify, qualify and enrich profiles to deepen customer knowledge and leverage past campaigns
Capture customer and prospect information through surveys, competition, viral marketing and referrals
Create differentiated email marketing strategies: Targeting, segmentation, customer profiling and scoring (defining groups, samples, segments, tests, split-testing)
Define fully-featured, operational workflows to manage email marketing actions (validation procedure, automation)
Plan, automate and execute email marketing campaigns, and also combine them with other channels (email, direct mail, SMS, MMS, fax, telephone, call-centre)
Model profitable customer journeys, define action/interaction schemes and relationship mechanisms for email marketing
Create and automate online and offline document production (Content manager module for email marketing)
Measure and compare responses to email marketing campaigns and evaluate performance via to real-time reporting
Offer new value-added services such as personalised alerts and notifications, dematerialised management documents (invoices, purchase order confirmation, shipping confirmation)

Digital-North can help you use targeted mobile marketing to drive brand awareness and open up a new revenue channel.

Mobile Marketing is the use of text and picture messaging, as well as other mobile data services such as the mobile internet are integral for advertising, direct marketing, direct response and sales and promotion purposes.

Mobile as a medium:

Ordering by text message of printed and electronic brochure
'Text & Win' prize draws and instant win promotions
On-going Customer Relationship Management
Multimedia direct marketing campaigns
Content delivery as part of a campaign
Interactive mobile internet sites
Targeted promotional offers
Activity alerts

Digital-North ensures only 'permission based' marketing regulations are adhered to so the law protects customers from unsolicited electronic marketing. Customers must have opted-in before our clients send text and picture messages or emails to them.

Opting-out should be easy to do and instructions of how to do so should be easily available.

Design services is not just about aesthetics. It's about form, function and user-interaction to define an overall user-experience. User-experience is at the very heart of our approach. To offer genuinely innovative solutions we have the expertise and knowledge to implement a process that gauges relevant and meaningful information which promotes your business objectives and addresses your customer's needs. User-experience is not driven by a single discipline but includes all aspects of the design approach, from information architecture through to graphic design. It defines the engagement between users and your organisation. The better the experience, the more likely you'll achieve customer retention and ultimately, a return on investment.